Basic Export Course: Export Awareness

Basic Export Course – Course Outline

1. Why Export?
Understand the benefits of exporting to expand market reach, increase sales, add value to products, and grow businesses.

2. What Products Can Be Exported?
Identify products with potential in international markets, including agricultural products, processed foods, handicrafts, fisheries products, and flagship products from cooperatives.

3. What Needs to Be Prepared for Exporting?
Understand the initial preparations required for exporting, including product readiness, production capacity, quality standards, packaging, business legality, and the commitment to fulfilling buyers’ orders.

4. Understanding International Markets and Export Destinations
Learn how to select target countries, identify consumer needs, assess competition, and discover market opportunities that match the products offered.

5. Finding International Buyers and Business Partners
Learn how to identify potential buyers, distributors, agents, and business partners through trade fairs, digital platforms, and international trade networks.

6. Understanding Export Pricing and Cost Calculation
Understand the basic components of export pricing, including production, packaging, transportation, documentation, and shipping costs, to ensure that offered prices remain competitive and profitable.

7. Understanding the Export Process and Procedures
Learn the general export process, from finding buyers and sending quotations to receiving orders, preparing goods, handling documentation, and shipping products to the destination country.

8. Understanding Basic Export Documents
Understand the purpose of key export documents, such as commercial invoices, packing lists, transport documents, and customs documentation.

9. Understanding Export Shipping and Logistics
Explore shipping options by sea, air, and international courier services, as well as the importance of proper packaging, cargo insurance, and timely delivery.

10. Understanding Export Payments and Risks
Learn the basics of international payment methods, such as bank transfers and letters of credit (L/C), while identifying risks related to payment delays, fraud, and damaged goods.

11. Understanding Export Regulations and Requirements
Understand the importance of complying with Indonesian export regulations and destination-country requirements, including product standards, certifications, permits, and specific regulations applicable to different types of goods.

12. Using Digital Technology for Exporting
Explore the use of B2B marketplaces, social media, websites, and digital communication tools to promote products and reach potential international buyers.

13. Developing an Initial Export Plan
Practice developing a simple export plan covering product selection, target countries, potential buyers, estimated pricing, preparation requirements, and follow-up actions.

Basic Export Course

The Introduction to Exporting course is designed to provide beginners with a fundamental understanding of selling goods and products to international markets. Participants will learn about the reasons for and benefits of exporting, identify products with potential in international markets, understand the necessary preparations, and explore the basic steps involved in the export process. By the end of this course, participants are expected to be able to recognize international market opportunities and understand the initial steps they can take to begin exporting their products gradually, including through cooperatives and micro, small, and medium-sized enterprises (MSMEs).