Intermediate Export Course: Export Readiness

Course Outline

1. Export Market Analysis and Opportunity Research
Analyze consumer needs, demand trends, competitors, market prices, and product opportunities in target export markets.

2. International Buyer Identification and Selection Strategies
Identify potential buyers, verify company credibility, use trade directories, and build a targeted list of buyer prospects.

3. Preparing Company Profiles and Export Offers
Develop an exporter company profile, foreign-language product catalogs, product specification sheets, business offer letters, and professional export quotations.

4. Export Pricing and Profitability Analysis
Calculate production, packaging, transportation, insurance, and administrative costs, along with profit margins, to determine competitive export prices.

5. Business Negotiation and Communication with Buyers
Practice international business communication and negotiate prices, quantities, product specifications, delivery schedules, and solutions to differing business interests.

6. Incoterms® and Export Shipping Arrangements
Understand international trade terms under Incoterms®, including the allocation of costs, risks, and responsibilities between sellers and buyers.

7. Export Documentation and Customs Procedures
Learn how to prepare transaction documents, prepare the Export Declaration (Pemberitahuan Ekspor Barang/PEB), handle transport documents, and coordinate with relevant parties.

8. Payment Methods and Transaction Risk Management
Learn about international bank transfers, advance payments, documentary collections, and letters of credit (L/C), as well as strategies to mitigate non-payment and fraud risks.

9. Quality Standards, Certification, and Destination Market Requirements
Understand technical requirements, product safety, labeling, certification, and specific regulations applicable to different commodities and target markets.

10. Digital Marketing and B2B Platforms for Exporting
Use B2B marketplaces, company websites, professional social media, and other digital channels to generate international buyer leads.

11. Quality Control and Order Fulfillment Readiness
Establish product standards, manage samples, plan production capacity, maintain consistent quality, and meet delivery schedules.

12. Export Transaction Simulation and Export Plan Development
Simulate the export process, from responding to requests for quotations and negotiating terms to calculating prices, preparing documents, and planning product shipments.

Learning Outcomes

Upon completing this course, participants will be able to prepare professional export quotations, calculate export prices, communicate effectively with prospective international buyers, and develop realistic export transaction plans.

Lesson Description

The Intermediate Export Course is designed for participants who already understand the basic concepts of exporting and are ready to prepare for and conduct actual export transactions. Participants will learn market analysis, international buyer identification and negotiation, export pricing, trade compliance requirements, export documentation, logistics management, and international payment methods. Upon completing this course, participants are expected to be able to prepare export quotations and manage export transactions in a more structured, independent, and professional manner.